Top of the Muffin to You!
I was tasked with designing the proposal of this exciting new muffin top bakery. Top of the Muffin to You!, based on the sketch from sitcom, Seinfeld (1980), is a specialty bakery that serves severed muffin tops accompanied by the remaining muffin pops!
Client:
Specialty Bakery
Year:
2023
Collaborators:
Gus Granger
Focus:
Entrepreneurial Project
Logo
“[The top of the muffin] is the best part! It’s crunchy, it’s explosive, it’s where the muffin breaks free of the pan and sort of does its own thing,” so I needed to design a crunchy, explosive, visual identity for this brand. It needed to be identifiable as a specialty bakery with a breakfast-centric cuisine.
Mural
In addition to the logo and pattern designs, other assets to support the brand include an in-store mural.
The mural builds on the whimsical experience of the shop, featuring a syrupy river, all the fun muffin toppings, and wisps of sprinkles and oats floating amongst the muffin clouds.
Custom Type
I also created custom type for the brand, “Type of the Muffin.” Casual letterforms facilitate the playful nature of the brand and help complete the visual language.